Hi, I'm Jessica Lei. As an ENFJ, my strength lies in connecting the dots and people.

Lei Sao Lan | Macau | 1984/10/17 | Libra

Application for Senior Executive - Digital CRM & Analytics (SJM)

A strategic and hands-on ENFJ professional with over a decade of experience spanning digital marketing, design, and e-commerce, skilled at connecting with people, understanding needs, and driving change. Currently building systematic knowledge in SQL, Power BI, and Python to transition into business analytics—a field I see as the modern language of problem-solving. More than four years of entrepreneurial experience have equipped me with a holistic perspective, from tactical execution to strategic thinking, bringing stability, cost awareness, and result-driven problem-solving to any team.

Why I Am Learning Business Analytics ?
I am learning business analytics not just for the tools, but for a problem-solving mindset. From design to e-commerce, I have always started with the problem—now I want to use data to identify and solve customer pain points with greater precision.

Skills Summary
• Business & Data Tools: SQL (Learning), Power BI (Learning), Python (Learning)
• Design & Strategy: Design Thinking, UX Planning, Brand Design, Cross-Channel Marketing Strategy
• E-commerce & Operations: Independent E-Commerce Management, Product Planning, Social Media Marketing, Platform Management
• Soft Skills: ENFJ-Driven Collaboration & Communication, Problem-Solving, Fast Learning, Entrepreneurial Mindset

Work Experience
• Digital Marketing Manager (Contract) | MCI Hong Kong & Macau | Nov 2023 – Apr 2024
Planned and executed short-term digital marketing projects for a PCMA organization, primarily using LinkedIn to increase online visibility and engagement.
• Web Designer | M Plus Sports Media Company Limited | Feb 2020 – Nov 2020
Supported a startup’s online promotion with limited resources, effectively utilizing free digital channels to build brand awareness.
• Multi Designer | Meg-Star International | Dec 2017 – Feb 2020
Focused on the Mainland China market, using local social media (Maker, WeChat) for brand image building and marketing campaigns.
• Digital Designer | City of Dreams Macau | Dec 2008 – Dec 2017
First career role spanning 9 years, gaining in-depth understanding of digital media operations in the hospitality and entertainment industry, with extensive cross-department collaboration experience.

Independent Projects & Learning Journey
• E-commerce Brand Founder & Manager | 2020 – Present
Founded and managed multiple e-commerce platform stores, handling end-to-end operations from product selection and planning to marketing, sales, and customer relationship management.
Recognized the importance of data-driven decision-making through hands-on experience, motivating systematic learning of business analytics tools.
• Business Analytics Skill Development | Dec 2024 – Present
Continuously learning SQL, Power BI, and Python to apply data analysis skills in real business scenarios, transitioning from intuition-driven to data-supported decision-making.

Education
• Ming Chuan University, Taiwan | Bachelor of Commercial Design
• Escola Luso-Chinesa de Luís Gonzaga Gomes

To the Hiring Team
I am a hands-on learner in transition. While I continue to build my technical data skills, I bring designer-like user insight, an entrepreneur’s execution strength and cost-awareness (since 2020), and an ENFJ’s collaborative and problem-solving drive. I believe business analytics is about answering real business questions—and my cross-disciplinary background and entrepreneurial experience allow me to ask more practical, valuable ones. I look forward to the opportunity to discuss how I can contribute to your team.

Languages
Cantonese (Fluent)
English (Proficient in Daily Communication)