Hi, I'm Jessica Lei. As an ENFJ, My approach: start, then refine. Simple as that.
Lei Sao Lan | Macau | Libra
Designer → Ｄigital Ｍarketing Data Analytics
I took the long way—freelance marketing, getting laid off, and running my own e-commerce store. That’s where I gained real data (orders, traffic, conversions) and developed a persistent drive to solve problems. An ENFJ by nature, I taught myself SQL and Python using my own data. I’m not a coder, but I know how to use tools to find answers.
Why I Am Learning Business Analytics ?
Not because I love numbers—I'm actually afraid of them.It's because "I think" and "I guess" have cost me dearly as a designer and e-commerce owner.I want to replace intuition with evidence—it's as simple as that.
Skills Summary
• Data Tools (SQL, Power BI, Python) – Currently learning; most skilled at "consulting AI when stuck."
• Design & Strategy – Expertise in design thinking, branding, and marketing strategy. Skilled at simplifying complex concepts.
• E-Commerce Operations – Managed my own side business for six years. I know exactly what to do when the numbers don't look good.
• Soft Skills – ENFJ (the type of person my boss tried twice to retain). Entrepreneurial mindset – I transform problems into opportunities and opportunities into revenue.
Work Experience
• Digital Marketing Manager (Contract) | MCI (2023–2024) — LinkedIn campaigns for a PCMA org. First exposure to the events industry and cross-border collaboration.• Web Designer | M Plus Sports (2020) — Zero-budget startup branding. Learned that when resources are tight, data tells you what's working.• Multi-Designer | Meg-Star (2017–2020) — China market social media (WeChat, Xiaohongshu). Firsthand experience with China's digital ecosystem.• Digital Designer | City of Dreams Macau (2008–2017) — 9 years in hospitality digital media. Large-scale operations, cross-team collaboration, deep understanding of how a major organization runs.
Projects & Learning
• E-Commerce Founder (2020–present) — 6 years solo. Learned how expensive "I think" really is.
• Data Skills (2024–present) — SQL, Power BI, Python. Practicing on my own e-commerce data. Goal: stop guessing, start knowing.
• Python (2024) — Built a food-logging app (basic, but I use it).
• SQL Intermediate (2026) — Ongoing: designing a relational DB from my own 6-year data.
Education
• Ming Chuan University, Taiwan | Bachelor of Commercial Design
• Escola Luso-Chinesa de Luís Gonzaga Gomes
Languages
Cantonese (Fluent)
English (Proficient in Daily Communication)
2025-2026 Achievements
• 2024/12 Python Programming Fundamentals | CPTTM
Built a functional food-logging app with AI guidance
• 2025/02 Practical Statistical Analysis with Python | CPTTM
• 2025/04 Python Data Processing & Visualization | CPTTM
• 2025/09 SQL Fundamentals | CPTTM
• 2025/11 Power BI Essentials | CPTTM• 2026/08 Intermediate SQL: From Requirements Analysis to Database Design｜CPTTM
Ongoing: Designing a relational DB from my own 6-year e-commerce data"
To the Hiring Team
Tech skills? Still developing. However, I bring two qualities that most analysts lack: 6 years of e-commerce experience and a designer’s eye.I don't just solve problems using data; I ask, "What is this worth?"